In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes;
- The group-wide, multi-year Data Strategy and what it incorporates
- How that supports the wider ITV corporate Digital Transformation Strategy
- The benefits of a cross-functional team structure
- Data-Driven Thinking V Value-Led approach
- The importance of cultural and mindshift change
- How ITV are realising the “promise of value”
- Why the iterative approach has been a key to success
- Why the product-way is realising commercial value
- Mapping every activity and idea to a financial figure
- Value V Prioritisation
- The importance of “better conversations”
- Moving from service centre to partner
- How to accelerate change
- Why transformation needs to be visible at all levels
Driven by Data: The Podcast