Future of UX | Your Design, Tech and User Experience Podcast | AI Design #114 Lessons from a Decade of Innovation at Wix with Miri Lodman
May 22, 2025
Miri Lodman, a Product Manager at Wix, has spent over a decade shaping website creation tools. In this conversation, she discusses the transformative role of AI in design, emphasizing its shift from a tool to a vital creative asset. Miri highlights the importance of user-centric design while integrating AI seamlessly. She shares insights on the evolving perceptions of AI among professionals and offers tips for designers to adapt and thrive amidst technological changes. A glimpse into Wix Studio’s future reveals exciting innovations on the horizon!
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Early AI Prototyping at Wix
- Miri Lodman shared her early experience building Wix's first AI-powered tool almost a decade ago called ADI, which created personalized websites from user inputs.
- The process was very experimental and hands-on, very different from today's scalable and integrated AI services.
Designers’ Changing AI Perception
- Designers initially viewed AI as a tool for amateurs lacking control and accuracy.
- Recently, AI became indispensable for designers to automate tedious tasks and focus on creativity and strategy.
Start With The Problem First
- Start with the user problem before choosing AI as the solution.
- Use AI only when it suits the problem and can solve it well, otherwise rely on traditional methods.