This is Episode N°093 of the Near Future Laboratory Podcast with filmmaker, director Gary Hustwit, the creative punk mind behind documentaries Rams, Helvetica and Objectified. We dive into his journey in independent filmmaking, his DIY ethos, and his bold ideas about storytelling in a digital world. Gary shares his approach to creating generative cinema—films that evolve and change with each viewing. We explore what it means to push against the boundaries of trad filmmaking, trad distribution, and the creative process. A deep and inspiring conversation about art, risk, and ways of imagining harder.