The Importance of EAT in Google Rankings

This podcast episode delves into the concept of EAT (Expertise, Authority, and Trustworthiness) and its significance in Google rankings. The hosts emphasize the need for content creators to establish themselves as trustworthy sources by displaying their expertise and providing valuable information. They discuss the importance of personal experience and how it can enhance the credibility of content, particularly in niches where personal knowledge holds more weight than formal education. The podcast also touches on how factors like duplicate content and editorial guidelines can impact trustworthiness and offers suggestions to ensure a website maintains a high level of EAT.