Most websites don’t fail because of bad design. They fail because the pages don’t have jobs.
Every page on your website should do something specific to move the buyer forward — build trust, create clarity, or drive action. In this episode, we break down the six essential website pages that actually sell. You’ll learn how each page fits into the buyer’s journey, what kind of content belongs on it, and how to design your site so it guides visitors naturally from curiosity to commitment.
We also look at how to use social proof strategically across your site, why the Services page is often the missing link between interest and inquiry, and how your full site should tell one clear story instead of six disconnected ones.
Takeaways:
Most websites fail because the pages aren’t built with purpose or strategy.
Each page has a specific job: empathy, connection, clarity, proof, or action.
The six essential pages are Home, About, Services, Portfolio, Case Studies or Blog, and Contact.
Every page needs proof points that build trust and reduce risk.
Your website should tell one cohesive story that leads buyers toward a confident yes.