Climate Positive Investing in transition to healthier more profitable farms | Brandon Welch, CEO of MadCapital
Dec 18, 2025
Brandon Welch discusses the profitability of financing regenerative agriculture, tackling the challenges of conventional farming. He highlights how economic incentives can transform farmers' outlooks and discusses the vital role of financial support in transitioning to sustainable practices. The conversation explores the gap between organic demand and supply, the benefits of regenerative methods in stabilizing yields, and the importance of consumer demand in driving change. Welch shares insights on the certification process and emphasizes the need for patience in agricultural transitions.
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Financing Fills A Key Agricultural Gap
- Mad Capital funds farmers to transition to regenerative organic agriculture by providing tailored financing, technical assistance, and market access.
- Brandon Welch says less than 1–2% of U.S. land is certified organic or managed as regenerative, so targeted capital fills a critical gap.
Organic Premiums Often Outweigh Yield Loss
- Organic premiums create a strong financial incentive: organic crops can fetch roughly double conventional prices.
- Brandon Welch notes farmers typically give up ~18–20% yield but can double revenue, greatly improving margins.
Bundle Capital With Technical Assistance
- Combine financing, technical assistance, and market access to support transitions.
- Mad Capital pairs loans with farm planning and buyer connections to de-risk adoption for farmers.