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Michelle You, Supercritical
Feb 28, 2022
Michelle You, co-founder and CEO of Supercritical, shares her journey toward helping companies achieve net-zero while maintaining a healthy work-life balance. She discusses how motherhood helped her overcome imposter syndrome and reflects on the tough lessons from her first startup exit. The conversation dives into the urgent need for effective carbon removal methods and the complexities of carbon offset programs. Michelle emphasizes the emotional challenges of entrepreneurship and the importance of diverse talent in tackling environmental issues.
48:28
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Quick takeaways
- Michelle You emphasizes the urgent need for effective carbon removal technologies to combat the climate crisis and achieve net-zero goals.
- Her personal journey from the music industry to founding Supercritical illustrates how individual experiences can drive innovative solutions for environmental issues.
Deep dives
Understanding Carbon Offsetting
Carbon offsetting is a widely discussed strategy, yet many people do not fully grasp its implications. The conversation highlights that not all carbon offsets are equal, as some are ineffective or lack the necessary verification. For instance, traditional offsets often involve paying others to stop emitting carbon, leaving the original emissions unaddressed. This underscores the necessity for companies to seek high-quality carbon removal solutions that actually eliminate carbon from the atmosphere.
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Discover
highlights
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