Generation Z are the most tech-savvy generational segment, and as such, have been the quickest to adapt to the challenges placed on them by lockdown. In this episode, Matt is joined by Youth Culture expert and brand marketer, Clint! Runge, where they discuss the importance of youth, the pressures placed on them by the pandemic, the brands that have succeeded with this group, the outlook for the future, and how technology has helped them (and in one instance, how it has completely failed them).
