Do you brush your teeth before you shower in the morning, or do you shower first? Perhaps you like to give yourself a pep talk in the bathroom mirror before you’re about to give an important presentation at work. Or maybe you always cook a particular meal on special occasions.

These are all examples of the personal rituals that many of us perform in our daily lives. But where do they come from, why are we so attached to them, and can they really help us to have a better day or make a more successful presentation?

In this episode I speak to Prof Michael Norton, a behavioural scientist based at Harvard University. He tells me about the fascinating discoveries he made while writing his new book The Ritual Effect: The Transformative Power of Our Everyday Actions.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Train Better Clients With Your Sales Process