The Story of a Brand Varos - Compare YOUR Marketing Performance to Competitors
This episode is brought to you by Sendlane.
Yarden says, “I'm never worried about competitors too much because when you do something and it's so in the weeds that you're like, no one is gonna do this. It's just so nuanced. But the customers really care about the nuances.”
Today, we interview Yarden Shaked, CEO of Varos. Varos is the largest e-commerce & Saas data co-op in the world.
See how your performance stacks up against your competitors: Compare KPIs anonymously and securely with companies in the same vertical and spend level as yours.
Highlights:
* What he’s grateful for * The Sunk Cost Fallacy and why a lot of startups fall for it * Overview of Varos * What problems do they solve for brands, agencies, SaaS companies? * Why they solve for the nuances (of data) * A look at their fundraising experience and advice for other founders * How are agencies, brands, and SaaS companies using Varos? * Breakdowns of platforms, onboarding, and future of Varos * And more…
Join Ramon Vela and Yarden Shaked as we break down the inside story of Varos on The Story of a Brand.
For more on Varos, visit: https://www.varos.com/
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This episode is brought to you by Sendlane.
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