Sreedhar is a serial entrepreneur and has founded 3 startups. He is currently the Co-founder of GTM Buddy, a SaaS startup that enables sales people do better. In this episode he spoke about the core skills that helped him startup thrice, how to sell to large enterprises, creating a new category and more in his conversation with Roshan Cariappa.

Topics:
00:00 Introduction
01:17 Core Skill sets that helped Sreedhar startup 3 times
06:57 Sreedhar's learnings from his past ventures
09:53 Advice on Selling SaaS to large enterprises
14:13 Importance of getting the right customers
17:43 Competing against the incumbents
23:24 Advice to founders pioneering a new category
26:01 The unique challenges in sales enablement
29:29 What is GTM Buiddy and it's use cases?
37:37 Advice for founders in the $0-1 journey
38:29 Getting people to prioritise buying decisions
40:51 Sreedhar's thoughts on the Indian SaaS ecosystem
43:37 Books and Podcast recommendations

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Connect with Sreedhar :
Linkedin: https://www.linkedin.com/in/sreedharpeddineni/
Twitter: https://twitter.com/SPeddineni100

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Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup

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EP 186 : Creating a Category - Sreedhar Peddineni (Co-Founder, GTM Buddy)