Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts. Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses: - The role of customer research in content distribution - How to bake distribution into your content creation process - Why people share content - How to distribute and repurpose your content - How to convert your traffic into leads, trials, demos, and ultimately customers Links Foundation Inc >> https://foundationinc.co/ Canva >> https://www.canva.com/ 2PM Links >> https://2pml.com/ How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward