Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies The Death of Altcoins & Bitget’s New "Universal Exchange"
Jan 9, 2026
Gracy Chen, CEO of Bitget and a former journalist and mathematician, discusses her journey to Bitget’s top spot. She reveals the ambitious vision of a 'Universal Exchange' that blends crypto, equities, and commodities. Gracy delves into the fading dominance of altcoins, emphasizing a shift towards blue-chip assets with real-world utility. The conversation also highlights how Bitget uses AI-driven tools for trading and user acquisition, as well as the crucial need for global regulatory compliance as they plan for market expansion.
AI Snips
Chapters
Transcript
Episode notes
Early Crypto Conversion
- Gracy Chen discovered Bitcoin after reading the white paper in 2015 and bought BTC at about $300.
- She joined Bitget in 2022 as managing director and became CEO two years later after rapid company growth.
From Derivatives Niche To Global Exchange
- Bitget began in 2017 and survived a crowded early CEX market by focusing on derivatives before expanding globally.
- The team grew from ~150 to 2,200 employees while broadening products beyond derivatives to spot and tokenized assets.
Differentiate With Products And GEO
- Differentiate by offering broad tradable assets and superior trading experience rather than competing only on coin listings.
- Use a mix of marketing channels and emerging AI-driven GEO strategies to attract users.