In today's podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can't rely on trade shows or other in-person meetings.
Here's what I recommend you do instead:
Focus on the right people from the right companies
Create amazing content specifically for them
Distribute that content consistently to as many of the right people as possible
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