Invest Like the Best with Patrick O'Shaughnessy

Carlos Brito – Creating an Ownership Culture – [Founder’s Field Guide, EP. 21]

Feb 18, 2021
Carlos Brito, CEO of Anheuser-Busch InBev, shares insights on building a culture of ownership in one of the world's largest breweries. He reflects on his journey from Brazil, highlighting the balance between organic growth and strategic acquisitions in a rapidly changing market. Brito emphasizes the importance of empowering employees for resource efficiency and brand consistency. He also discusses adapting to the rise of craft brewing and the significance of meritocracy and mentorship in fostering a thriving company culture.
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ANECDOTE

Career-Defining Choice

  • Carlos Brito's journey to CEO involved a pivotal moment accepting a lower salary at a Brazilian investment bank after his MBA at Stanford.
  • This decision, driven by the bank's dynamic culture, proved crucial for his personal and professional growth.
INSIGHT

People and Culture First

  • Sustainable competitive advantage comes from people and their shared values (culture).
  • AB InBev prioritizes ownership, where employees treat the business as their own, driving better decisions.
ADVICE

Fostering Ownership

  • Promote an ownership mindset; equity reinforces it, but doesn't create it.
  • Encourage employees to apply the same cost-consciousness they use at home to their work.
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