The Colin and Samir Show Elon Musk bought Twitter, now what? [Creator Support]
Apr 28, 2022
In this conversation, Evan Luzzato, Chairman of NSL Ventures and a social media expert, shares insights from his tenure at Twitter, Facebook, and Snap. The discussion dives into Elon Musk's takeover of Twitter and its impact on content creators and free speech. Luzzato explores the complexities of brand partnerships and the shifting creator monetization landscape. He also shares humorous anecdotes about miscommunications in influencer marketing, likening it to a confusing dining experience, all while reflecting on the evolving social media dynamics.
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Elon Musk's Twitter Takeover
- Elon Musk, despite his wealth and influence, has no prior experience in advertising or social media.
- His acquisition of Twitter raises concerns about his understanding of the platform's complexities and potential consequences.
Content Moderation and Business
- Content moderation is crucial for platforms not only for ethical reasons but also for business.
- Brand safety and avoiding regulation are key drivers, and Elon Musk's approach could impact Twitter's revenue and user base.
Diversify Your Audience
- Diversify your audience beyond Twitter due to potential content moderation changes under Elon Musk.
- Advertisers prioritize brand-safe environments, and uncertainty around Twitter's future could impact creator partnerships.