30 Minutes to President's Club | No-Nonsense Sales #48 - Booking 80% of your calls from Instagram DM’s (Tara Horstmeyer)
Mar 24, 2021
Tara Horstmeyer, Director of Partner Success at Gravy and a LinkedIn Top 100 Sales Star, shares her expertise in social media prospecting. She reveals how to effectively book calls through Instagram DMs by mixing approaches like voice notes and personalized messages. Tara emphasizes the importance of engaging video presence, proper lighting, and authentic interactions. Additionally, she advocates for a casual communication style that builds genuine connections, urging sales reps to be themselves for better client engagement and trust.
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The 3 G's of Voice Notes
- Start voice notes with a warm greeting and express gratitude for the connection.
- Mention something specific you appreciate about the person and their work.
Focus on the "You"
- Focus on the prospect, not yourself, in your communication.
- Replace "I" and "we" with "you" to make the message prospect-centric.
Handwritten Notes 101
- Write handwritten notes to prospects after conversations, highlighting something you enjoyed.
- Take a picture of the note and send it digitally, creating a personal touch.