On The Guest: Shelley Brander is, in short, the queen of a knitting empire. What started as a hobby turned into Loops, a local yarn shop, then a booming e-commerce business, and eventually a worldwide knitting summit and brand. Alongside her love of knitting is the love of spreading the idea that anyone can make a living doing what they love. She spreads that message as a TEDx speaker and bestselling author of her book, Move The Needle.

From this conversation you’ll learn:

The difference between saying you can’t and you WON’T
How to tackle the stigma of changing your career
The importance of creative compromises with your partner
Why there is no right time to take a huge leap - just what’s right for you
How to give yourself grace instead of regret
The importance of slowing down to celebrate the small wins
The importance of facing your ego and accepting moments of failure as an entrepreneur
When it’s time to reinvent and double down on your idea
Why you have to follow your gut at a creative crossroads
Blue Ocean Theory
The benefits of chasing your dreams AFTER having children
How being a mother can empower you in other areas of your life
The basics of online marketing
How to tackle the seasonality of your product/service
How to connect and help communities through Craftivism
The issue of guilt around asking for the pay that creatives deserve
The importance of mentorship in your dream industry
And so much more!

Purchase Shelley’s book, Move The Needle HERE

Check out Shelley's site/company: https://loopslove.com/ and https://knitstars.com/

Follow the show @unleashyourinnercreative

Follow me @LaurenLoGrasso

Download my new single: ffm.to/prettylittleboy

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Turn Your Hobby into a Career, Double-Down On Your Passion, & Find Your Worth As A Creative w/ Shelley Brander