Bloomberg Businessweek ICYMI: AI Becomes Your Shopping Companion
May 14, 2025
Daniel Wagner, CEO of Rezolve AI, leads a London-based firm revolutionizing the shopping experience with cutting-edge AI. He discusses how generative AI transforms e-commerce, enhancing customer interactions and retail decision-making. Wagner reveals insights into their proprietary language model designed for sales, stressing personalized assistance that boosts conversion rates. He also highlights specialized AI solutions for sectors like fragrance, showcasing rapid growth and the importance of targeted data in retail. The conversation underscores a competitive landscape where innovation is key.
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AI as a Salesman Analogy
- Daniel Wagner illustrates how traditional store sales experiences don't translate well to e-commerce, causing low online purchase rates.
- He created an AI salesperson that converses and helps customers like a knowledgeable salesman in a physical store.
Personalized AI Shopping Guidance
- Use AI to ask personalized questions that guide shoppers to the best product fit.
- Tailoring recommendations through conversational AI increases the likelihood of making a purchase.
AI Training With Retail Data
- Their AI model starts as a blank slate with conversational skills but no product knowledge.
- Importing a retailer's catalog quickly trains the AI for expert product advice within minutes.