The Carey Nieuwhof Leadership Podcast

CNLP 351 | Nona Jones on the Best and Worst Practices for Social Media, Why Online Ministry is About More Than Streaming Content and Where Social Media is Going in the Next Few Years

Jul 7, 2020
Nona Jones, Head of faith-based partnerships at Facebook and a digital discipleship expert, shares her insights on social media ministry. She discusses the shift in church practices during COVID and highlights how platforms like TikTok can engage younger audiences with humor. Nona emphasizes the importance of converting viewers into active participants rather than passive consumers. She also argues that genuine digital discipleship is achievable through intentional community building, and she introduces her new book on enhancing ministry through social media.
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INSIGHT

Expand Ministry Beyond Weekend Programs

  • Pastors who treat online as a program miss the bigger opportunity to engage across the 168 hours of the week.
  • Use groups and weekday livestreams to keep people connected beyond a single Sunday service.
ADVICE

Use TikTok To Build Relational Credibility

  • Use TikTok to minister through humor and social connection, not just doctrine.
  • Show the church's personality so younger generations see you as relatable before they ask about beliefs.
ANECDOTE

Barna Report Before The Pandemic

  • On Feb 3, 2020, pastors ranked digital disruption last on their concerns list according to Barna's report.
  • Three weeks later COVID forced churches online, exposing how unprepared many were for digital ministry.
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