This week, a group of prominent “Never Trump” Republicans and conservatives announced that they will spend $50 million to defeat Donald Trump this fall. The group, Republican Voters against Trump, hopes to appeal to independents and moderate Republicans who backed him in 2020 and might be persuaded not to in 2024. But how big is this pool of voters, and what’s the best way to reach them? We chatted with strategist Sarah Longwell, who runs the group and regularly conducts focus groups to figure out what really makes these elusive voters tick.

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