Why Craft Isn’t Enough with Heather Lahtinen

270 - Is your photography business stuck on repeat? 

Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.

What to Listen For:

• Why “perfecting your craft” won’t bring you more clients or higher sales.
• Why focusing only on your craft can hold you back in business.
• How a $5,600 sale changed one Elevate member’s outlook forever.
• Why mindset is your biggest roadblock—and your greatest asset.
• The real reason pricing alone isn’t the problem—or the solution.
• Practical tips for achieving your next quantum leap in business.

Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you’re ready to step into your next level, listen now and start making the changes that will transform your business.

Important Links:

• Learn more about Progress Lab: www.hairofthedogacademy.com/progress
• Master the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.