SchoolCEO: K-12 Marketing + Communications Site Reps
Jun 5, 2025
This discussion underscores the value of teachers and staff as communication ambassadors in schools. It highlights how small stipends can motivate them to manage social media effectively. The conversation delves into strategies for empowering non-admin staff to share their stories, fostering a sense of community and enhancing the school's brand. Collectively, these efforts can transform narratives and strengthen relationships within the district.
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Parents Trust Teachers' Communications
- Parents trust communications from their child's teacher more than from principals or central office staff.
- Teachers' stories can engage families more effectively than district messages.
Incentivize Staff Story Sharing
- Offer incentives like collective authorship or brand ambassadorship to get staff sharing stories.
- These methods encourage hesitant employees by making sharing easy and providing professional development.
Putnam City's Paid Site Rep Program
- Putnam City Schools used ESSER funds to pay site reps managing social media, websites, and calendars at each school.
- Stipends were later tiered to compensate secondary reps for heavier workloads.