Even the Rich Back To Bennifer | Banking on Bennifer (with Anne Helen Petersen) | 77
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Aug 31, 2021 
Culture writer Anne Helen Petersen discusses the media narrative around Ben Affleck and Jennifer Lopez's relationship, the role of social media in shaping celebrity gossip, and the racialized context of public displays of affection. They also explore Ben Affleck's evolving public image, Jennifer Lopez's star image transformation, and the rise of celebrity culture in the early 2000s.
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Why Ben Affleck's Story Engages Us
- Ben Affleck's evolving personal life and expressive demeanor make his relationships fascinating gossip subjects.
- The revival of his relationship with Jennifer Lopez carries nostalgic significance and fresh public interest.
Paparazzi's Role in Breaking Them Up
- The original media narrative painted Ben and J.Lo's relationship as overexposed and trashy.
- This heavy press scrutiny heavily strained and contributed to the relationship's breakup.
Social Media Changed Celebrity Control
- Social media allows Ben and J.Lo to bypass traditional press and control their narrative directly.
- Their reunion was revealed with savvy, staged posts that excited fans and managed public perception.