The 90% You Never See in Fantasy Football | James Koh Interview

In this episode of The Pretend GM Podcast, fantasy football analyst James Koh joins Alfredo Brown for a deep conversation about the 90% we never see in fantasy football. From hidden player factors to the limits of data and analytics, James explains why we only know a fraction of what truly drives player performance — and how understanding that uncertainty can make you a smarter fantasy manager. We talk about the stories behind the stats, how off-field variables shape fantasy outcomes, and what it really means to "do your research" in a game built on incomplete information.

🎙️ Topics Covered: Why we "only know about 10%" of what's happening with NFL players The human side of fantasy football analytics How hidden variables affect your draft, waivers, and trades The evolution of player data and what it can't tell us How to think like a better fantasy manager

👤 Guest: James Koh — Founder of Reception Perception, Fantasy Analyst, and former NFL Network host

💡 Host: Alfredo Brown (@ThePretendGM) If you love learning the why behind fantasy football, this is the episode for you.

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