Tech Disruptors Pure Storage Brings Flash Power to the Cloud
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Oct 13, 2025 Charlie Giancarlo, CEO of Pure Storage, dives into the company's bold mission to revolutionize storage with flash technology. He discusses how Pure is strategically positioning itself in the market using a subscription model for continuous upgrades without disruption. Giancarlo highlights the cost advantages of flash over traditional hard disks and examines enterprise versus hyperscale adoption trends. He also shares insights on AI infrastructure and Pure's plans to evolve into a comprehensive data management company, catering to the needs of modern enterprises.
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Storage As High Technology
- Pure Storage treats enterprise storage as high technology and invests heavily in R&D to advance the state of the art.
- This focus drove early leadership in flash and ongoing market-share gains against commodity-minded competitors.
One Software Layer, Direct Flash
- Pure unified diverse storage tiers under one software operating environment to simplify management and increase leverage.
- They operate raw flash directly via 'direct flash' modules to gain 30–40% price-performance over SSD-based designs.
Make Storage Evergreen
- Offer customers enduring value by continuously upgrading hardware and software instead of forcing disruptive forklift replacements.
- Structure purchases as subscriptions so systems remain current without downtime or data migration headaches.