147. ERP For Small Businesses. The Mobile First Company's Story.

Today’s guest is Franco Pinto, CTO and co-founder of The Mobile-First Company, a startup helping small businesses build mobile-first digital experiences without the traditional complexity of software development.

Franco is an engineer and entrepreneur from Argentina who has built his career at the intersection of technology, product, and scale. Alongside his co-founder, Jérémy Goillot, he’s growing a truly global company with teams in Buenos Aires, Miami, and Paris, and an ambitious expansion into the U.S. market.

In this episode, we’ll explore Franco’s journey and the milestones that shaped him, the founding story of The Mobile-First Company, and why they chose a horizontal, general-purpose platform over a vertical approach. We’ll also talk about building a cross-border founding partnership, leveraging LATAM talent, scaling globally, what drives Franco, and how he disconnects outside of work.

Enjoy!