Edward Connors is one of the most powerful and unpredictable figures the fitness world has ever seen. Before reshaping the industry, he fought in the Vietnam War, where he claims to have killed over 600 enemy soldiers. It’s a dark chapter he rarely speaks about, but it forged the fearless mentality that would later redefine bodybuilding forever.
After the war, Ed joined a raw, underground gym in Venice Beach—Gold’s Gym—and turned it into a global empire with over 500 franchises. He revolutionized fitness marketing, brought celebrity culture into the weight room, and made muscle mainstream.
But Ed didn’t stop at business. He discovered and mentored future icons like John Cena, Randy Orton, and Jay Cutler, recognizing their greatness before anyone else. In this episode, we explore the wild story of a man shaped by war, driven by vision, and obsessed with building giants.
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