Big Take America Is Pumping The Brakes On EVs. GM Is Doubling Down.
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Apr 14, 2025 Bloomberg's Detroit Bureau Chief David Welch, an expert on the car industry and author of 'Charging Ahead', dives into the turbulent landscape of electric vehicles. He discusses GM’s bold commitment to EVs amid political and economic challenges, especially with changing tariffs and consumer sentiment. Welch contrasts GM's strategies against competitors like Tesla and BYD, exploring the implications of pricing pressures and supply chain disruptions. Can GM win over dissatisfied Tesla customers in this shifting market? Tune in to find out!
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GM's EV History
- GM, unlike other automakers, remains committed to EVs.
- They developed the first modern all-electric car in the 1990s and continue to invest in the technology.
EV Market Growth Slows
- The EV market’s growth is slowing down after an initial boom.
- Early adopters and luxury buyers have already purchased EVs, and mass-market consumers are more hesitant due to cost and range anxiety.
GM's Long-Term Vision
- GM believes that long-term government regulations and consumer demand will shift towards cleaner transportation.
- They view investing in EVs now as a strategic move to prepare for an all-electric future.