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E-commerce is experiencing significant changes, particularly with the rise of new business models and the impact of AI technology on operations. This shift has heightened the importance of strategic product launches, especially as entrepreneurs seek to make a significant mark during peak seasons like the holidays. An illustrative case presented is that of Jake, who transitioned from a marketing enthusiast to a specialized product launch consultant. His journey highlights the necessity for businesses to adapt to emerging trends while leveraging technology and services like ShipStation to streamline operations and improve sales outcomes.