Bodie is an insightful podcaster focusing on hosting and sharing platforms, while Robb brings his extensive experience in podcasting strategies. They discuss the best platforms for hosting and sharing podcasts, emphasizing the importance of analytics and audience engagement. The duo dives into Spotify's unique approach to monetization compared to other platforms and warns of risks in solely relying on it. They also examine the evolving landscape of social media, including the implications of upcoming TikTok bans and the rise of Threads.
Podcasters should distribute their content across multiple platforms like Apple Podcasts and Spotify to enhance visibility and audience reach.
Diversifying hosting and sharing methods mitigates risks associated with potential policy changes on platforms like TikTok, ensuring creators maintain audience stability.
Deep dives
Back-to-School Essentials
Instacart provides a convenient solution for back-to-school shopping by offering a wide range of lunch favorites and school supplies. Parents can find everything from snack packs and fresh fruit to backpacks and binders, all available for quick delivery. The service is particularly beneficial for last-minute needs, such as when children announce their upcoming projects unexpectedly. With delivery options as fast as 30 minutes and promotional offers like $0 delivery fees on initial orders, Instacart aims to simplify the busy school season for families.
Diverse Platforms for Content Creators
The discussion emphasizes the importance for content creators to distribute their work across multiple platforms to reach their audience effectively. Creators should not rely solely on one platform, as diversifying helps mitigate risks if one outlet faces changes or issues. For instance, livestreaming on platforms like Twitch and distributing podcasts on services such as Apple Podcasts and Spotify can enhance visibility. The key takeaway is to strategically choose where to post content based on where the intended community gathers.
Maximizing Podcast Reach
Podcasts should ideally be available on popular platforms such as Apple Podcasts and Spotify to maximize listenership. Apple Podcasts is critical for audience insights since it provides metrics that help podcasters understand listener engagement and retention. In contrast, while Spotify offers widespread access, there are concerns about its reliability as a host due to potential policy changes. Establishing a presence on various podcast directories can expose content to different audiences and enhance engagement.
The Risks of Platform Dependency
Creators are urged to avoid putting all their content on a single platform, as this can lead to significant setbacks if that platform changes its policies or becomes unavailable. The looming threat of TikTok being banned in the U.S. serves as a stark reminder of this vulnerability, highlighting the need for creators to build their communities across diverse social media. By establishing a presence on multiple platforms, such as Instagram, YouTube, and LinkedIn, creators can maintain stability and support their audiences regardless of platform changes. Ultimately, spreading content across various channels not only increases visibility but also protects against potential disruptions.