Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90

In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.

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Timestamps:

• (01:10) - Who is Abhay Singh?
• (02:01) - Abhay’s background.
• (04:00) - What is Mesh?
• (06:12) - Performance enablement at HR.
• (06:52) - Abhay’s biggest learnings at demand gen.
• (10:26) - How to identify effective channels?
• (15:22) - Communicating marketing ROI with C-level executives.
• (17:06) - How can value be measured on ‘dark social’?
• (21:45) - Content marketing contribution to creating demand at Mesh.
• (23:15) - Abhay’s thoughts on original content.
• (28:16) - Use cases of ChatGPT.
• (31:34) - The future of SaaS marketing.
• (35:54) - Learn more about Abhay and Mesh and get in touch.
• (36:30) - Outro

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Useful Links:

Website: https://www.mesh.ai/

Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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