The Herd with Colin Cowherd Joe and Jada - Conway The Machine on Griselda, Benny The Butcher, Jay-Z & NEW ALBUM on the way
Sep 2, 2025
Conway The Machine opens up about Griselda's rise from Buffalo, showcasing their commitment to authentic bars and beats over flashy gimmicks. He shares an unforgettable moment when Jay-Z surprised him on stage and recounts how a Twitter DM led him to collaborate with the legendary Alchemist. The conversation also touches on his upcoming album 'You Can't Kill God With Bullets,' reflecting themes of faith and personal journey. This engaging dialogue highlights the challenges of staying true in a gimmick-heavy industry and the importance of community support.
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How Griselda Came Together
- Griselda formed organically from friends and family who watched each other hustle and rap over years.
- Conway says his shooting and everyone being home at once pushed them to take the music seriously and grind for success.
Boutique Drops Built Global Buzz
- Griselda built scarcity-driven merch and boutique releases to create buzz and demand.
- Jadakiss compares their strategy to sneaker culture, limiting runs to drive resale and fan investment.
Beats And Bars Over Gimmicks
- Griselda's focus on hardcore beats and lyrics cut through trend-driven gimmicks to reach authentic hip-hop fans.
- Fat Joe and Jadakiss highlight that delivering substance and stage performance earned them respect and growth.