Darrell Rigby believes passionately that Agile is the future. "I do believe that this is the way that companies will be run going forward." His biggest fear, though, is that "there's a lot of Agile that's being done wrong. If we don't fix that, then Agile is likely to turn into the next management fad." Coauthor of a new book, Doing Agile Right, Darrell leads Bain & Company's Agile practice. He joined me to discuss how, when done right, Agile creates a culture obsessed with customer satisfaction.
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Customer Confidential: Untold Stories of Earned Growth