#5 The Number One Metric You NEED To Be Paying Attention To For a Successful and Scalable Online Course

Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.

In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You should be! This one game-changing metric could completely transform how you approach your online course business.

What You'll Learn in This Episode:

• Why Course Completion Rates Matter: It’s not about how many people sign up for your course; it’s about how many finish it! Shannon dives deep into why high completion rates are the real measure of success for any online course creator. You’ll learn why this metric is crucial for both your students' success and your business growth.
• The Domino Effect of High Completion Rates: Discover how improving your course completion rates can lead to more positive testimonials, stronger word-of-mouth referrals, repeat customers, and a reputation as a course creator who genuinely changes lives.
• Strategies to Boost Your Course Completion Rates: Shannon shares actionable tips for creating engaging, bite-sized content, fostering community among students, and providing consistent feedback. You’ll also hear about some pro tips on how to re-engage students even after they’ve left your course.
• Overcoming Common Challenges: Are your students dropping off midway through your course? Is your content overwhelming or not engaging enough? Shannon identifies the common pitfalls that cause low completion rates and how to tackle them head-on with practical solutions.
• The Secret to Lower Refund Rates: Hint—it’s not just about delivering value. Learn how targeting the right students from the get-go and setting them up for success can significantly lower refund rates and build trust.
• Quick Wins and Keeping Students Engaged: Find out how adding ‘quick wins’ early in your course and creating a strong community feeling through live sessions and personalized emails can keep your students motivated to reach the finish line.

And don’t miss the bonus tip at the end of the episode! It’s a special incentive strategy that can help keep your students engaged all the way through to course completion. Trust us, it’s one you won’t want to miss.

Join the Challenge!

Are you ready to take your course creation to the next level? Join Shannon in the "Your Best Course" KICKSTARTER Challenge and learn how to create a course that not only sells but also truly delivers value and impact. Sign up here!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
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or e-mail mike@cardinalstudio.co