You’ve read the books. Saved the Reels. Listened to the podcasts. Taken the courses. But deep down, you’re still stuck—and wondering why all the “growth” isn’t transforming your life or business.

In this solo episode, George delivers a blunt but loving reality check: you might be addicted to the idea of transformation, not the embodiment of it. If you’ve been collecting knowledge but avoiding the uncomfortable work of becoming the person you say you want to be, this one is for you.

This episode is raw, personal, and deeply practical. George calls himself out—and calls you up—with tools to move from passive consumption to lasting transformation.

What You’ll Learn in This Episode

Why constant consumption can be the biggest block to real growth
The difference between being entertained by growth vs. committed to it
The painful truth behind personal development addiction
How to break the “information trap” and build momentum
The 4-question framework that bridges knowing to becoming
How to embody transformation even when it feels boring, inconvenient, or hard

Key Takeaways
✔️Transformation doesn’t come from what you know—it comes from what you live.
✔️Consuming knowledge can feel productive, but it’s often just avoidance.
✔️Real growth requires discomfort, repetition, and integrity.
✔️You don’t need a new strategy—you need to use the key you already have.
✔️Stop waiting for the perfect moment. Embodiment starts with one rep, one choice.
✔️Growth is sacred—and often invisible in the beginning.

Timestamps
[00:00] – The illusion of growth: books, Reels, and zero results
[05:00] – Knowledge isn’t power—embodiment is
[10:00] – The trap of passive growth and dopamine confidence
[15:00] – People don’t learn from your words—they watch your actions
[20:00] – You already know what to do—you’re just avoiding it

Your Challenge This Week
Ask yourself:

What’s one thing I keep learning but haven’t embodied?
What uncomfortable action am I avoiding—even though I know it’s the key?
Choose one thing from the last 30 days and live it fully for the next 7 days.

Then DM George what you chose—he wants to hear it.

Join The Alliance – Connect with growth-minded entrepreneurs who are living their truth (not just learning it).

Apply for 1:1 Coaching – Want help moving from knowing to becoming? Let’s build the habits and integrity that create results.

Attend a Live Event – Be in the room where transformation becomes embodiment.

Episode 36: Moral Hazards and Naloxone, A Toxicologist’s Perspective with Ryan Marino