In this episode, we sit down with Brian Lanier, Chief Financial Officer of Fishbowl, an inventory management software company backed by Diversis Capital. Brian shares his insights on strategic pricing within a private equity-backed environment. He breaks down his three essential rules for pricing: leverage your value proposition, determine the “credible no-brainer,” and keep it simple. This straightforward yet powerful approach has been crucial in driving enterprise value. Whether you're a CFO, business leader, or entrepreneur, Brian's actionable advice on pricing strategy will give you the tools to maximize value and set your company up for success.

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This episode is hosted by FALCON Partner, Rob Huxtable. FALCON is a retained executive search firm exclusively recruiting C-level leaders in the PE-backed, middle market.