Ultra-rich buy diamonds from him!

“If I wasn’t behind the counter, people wouldn’t buy. That’s when I knew I had to build a brand bigger than myself.” – Shravan Satyani

That realisation gave rise to Tyaani Jewellers —the jewellery house Bollywood celebrities and India’s wealthy swear by. In an industry where marketing budgets don’t guarantee credibility, Shravan built his moat on reputation.

With Karan Johar as its face, Tyaani married a jeweller’s craft with a filmmaker’s eye for detail — coloured stones, seasonal palettes, and even men’s collections now seen on red carpets and big-ticket weddings. From A-listers to affluent families across India, Tyaani turned jewellery into a marker of style and identity across India’s wealthy circles.

In this episode of the Create Wealth Podcast, our Co-founder Sandeep Jethwani sits down with Shravan Satyani to unpack the economics of luxury, the cultural shifts in Indian jewellery, and the lessons in building trust-first brands.

#CreateWealth #Jewellery #KaranJohar #WealthCreation #Diamonds

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