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Takeaways from this episode: - Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing. - Split testing can be incredibly hard unless you have a huge amount of traffic. Offering different prices to different segments of your audience can also lead to confusion amongst your audience. - Don’t copy others, the key is to find out what’s stopping your audience from buying in the first place. - If you don’t have the resources to test: simple is usually best! For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ 

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