Increasingly, people prioritise passion over a paycheck, and many gravitate towards the creator economy.
Jack Steele and Matt Ford are the charming duos behind The Inspired Unemployed.
The dynamic has shot to social media fame and has become a business, attaching with high tier brands, including the GQ, Redbull, Louis Vitton and Vogue.
The Inspired Unemployed have released a beer under Better Beer to cushion their rapid rise.
The boys are in a unique position to leverage their business, so how will they protect this in the long run?
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