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Millennial Investing Patterns In 2021
- Millennials showed strong interest in meme stocks like GameStop and AMC during early 2021.
- They also favored penny stocks and held fewer airline stocks compared to older generations.
Tesla Dominates Millennial Portfolios
- Tesla was the single largest holding for the average millennial, making up 17.8% of a hypothetical $100 portfolio.
- Brand appeal and Elon Musk's public profile drove strong allocation to Tesla.
Apple Is The Second Biggest Holding
- Apple was the second largest holding at 9.1% of the average portfolio.
- Longstanding brand familiarity and lifelong product use likely boost investor confidence in Apple.