Her Boss Said She’d Never Make It—Now She’s One of the World’s Top SEO and PPC Experts

Tiffany DaSilva – SEO and PPC consultant, Founder of DaSilva Consulting, and educator with programs at McMaster University and Grow Class, shares the defining moments that shaped her career and personal growth.

From breaking into the male-dominated tech space to starting her own business after a near-death experience, Tiffany reflects on her journey with honesty and resilience. With 19 years of experience, over 500 websites, and 300 clients under her belt, she opens up about her struggles, victories, and the lessons learned along the way.

Tiffany opens up about:

• Walking out of a toxic unicorn startup and rebuilding her career from scratch
• The importance of creating a “Shine Crew” for support and accountability
• Handling harsh feedback and learning to discern what’s worth changing

Things to listen for: (00:00) Tiffany standing up for herself after being overlooked (04:36) Joining a unicorn startup and facing cultural clashes (10:28) Thanks to our sponsors, Navattic & Appcues (21:05) Building a “Shine Crew” to create a support network (26:47) Handling tough feedback and deciding what to change (36:20) Breaking barriers in a male-dominated industry (47:49) Aligning your business with personal values (53:22) Managing imposter syndrome and rebuilding confidence (56:55) Using mindfulness to reset after tough moments (59:07) Listening to her gut and charting her own path

This episode is presented by: Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value

Resources: Connect with Tiffany: LinkedIn: https://www.linkedin.com/in/tiffanydasilva Instagram: https://www.instagram.com/thetiffdasilva/ DaSilva Consulting: https://www.tiffanydasilva.com/

Connect with Andrew: LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.co Hire Andrew as your coach: https://deliveringvalue.co/coaching