Ep 301: Joanna Coles of Northern Star - 'The Audience Expert'

Welcome to Season 3, which we’re calling, “Leading The Future”.

We’re living in an unprecedented time. An epoch in which the collision of science, technology and humanity is changing everything we thought we knew.

How do leaders lead when none of us have ever been here before?

This week’s guest is Joanna Coles. She has been an observer and shaper of society and culture for most of her professional life.

She has worked for some of the world’s most iconic publications. The Spectator, The Guardian, The Times of London, she has been the editor of Marie Claire and of Cosmo. And the Chief Content Officer for Hearst Magazines.

Today, she is the Chairman and CEO of Northern Star, an investment vehicle that has just agreed to acquire Bark Box, a subscription service for dog lovers, in a deal that values the startup at $1.6 billion.

She sees the world through multiple lenses and that is a skill every successful leader is going to have to develop in the months and years to come.