Curation as the Centerpiece of Your Marketing Strategy

Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophies. Promoting someone’s work (without asking for anything in return), leads to genuine relationships, better collaborations, and strong leads.

0:00 Intro
2:46 Discovering new artists
7:09 Curation
7:27 Amanda’s article
11:55 Content collaboration
13:30 Old, outdated, ineffective collaborations
15:40 The Juice’s marketing strategy
18:00 Brett’s article and 3 key takeaways

The Case for Permissionless Co-Marketing by Amanda Natividad
Why Curation is the Centerpiece of The Juice's Marketing Strategy 

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