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Life Plans Upended By A Cheese Shop
- Vélchigny planned to be a professor and mother while pursuing a PhD and getting engaged to Jean-François.
- Jean-François's sudden idea to open a cheese shop disrupted her plans and started their joint journey.
Reluctant Shopkeeper Learns The Trade
- Jean-François returned to the family food business and Vélchigny visited on weekends while finishing studies.
- She reluctantly took over a new shop in 2005 and discovered she was terrible at cheesemongering at first.
Christmas Cheese Boards Spark Passion
- Vélchigny initially struggled to identify and serve cheeses but found joy preparing 300 Christmas cheese boards.
- Seeing customers' happiness shifted her motivation from duty to craft and store redesign followed.