Fart-Proof Underwear? This Shopify Brand Says Yes

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.

That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn’t a joke—it’s a solution.

Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don’t necessarily want to talk about it).

In this episode:

✔️ How Collin and his dad took Tootles from idea to reality
✔️ The science behind fart filtration (yes, it works)
✔️ Marketing a taboo product without making it a joke
✔️ How Tootles increases AOV with clever bundling
✔️ Why subscriptions aren’t always the answer for consumable products

Farts are funny. Business is serious. And somewhere in the middle, there’s a Shopify success story worth listening to.

Links & Resources

🔗 Tootles Website: WearTootles.com
🔗 Kurt’s Shopify Agency: Ethercycle.com
🔗 Judge.me (Review App Used by Tootles): Judge.me

Sponsors

🔗 Cleverific: cleverific.com/unofficial
🔗 Zipify: zipify.com/KURT
🔗 ViralSweep: apps.shopify.com/viralsweep