Problem Solvers Michael Bosstick on How to Build and Leverage an Audience
Oct 20, 2025
Michael Bosstick, founder and CEO of Dear Media, a podcast-focused creator network. He explains why audio builds deep trust. He argues direct creator channels outperform intermediaries. He outlines starting narrow then expanding, planning business roadmaps from day one, and turning content into products while owning audience data.
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Podcasts Are A Launchpad
- Michael Bosstick treats podcasts as a launchpad rather than the end product.
- He layers video, short form, newsletters and products on top to build durable businesses.
Skinny Confidential Started As Audio
- Michael and his wife launched The Skinny Confidential in 2016 as audio-only and expanded it into multiple channels.
- That show later became the foundation for product lines, investments and Dear Media.
Plan The Endgame First
- Define a clear go-to strategy before launch: studio, cover art, positioning and guest plan.
- Decide early what the show should become (product line, events, streaming) and build toward that.