Yes, the regulatory approach to gun control has stalled. But Hudson Muñoz, of Guns Down America, offers a fresh approach: Mobilizing the vast power of consumers to disrupt the firearms industry. He explains to Bradley how that works and offers a simple way for supporters to start flexing their power right now — by making informed choices about where they shop for the holidays. "The gun industry's survival depends on us," says Munoz, "not the other way around."

This episode was taped at P&T Knitwear at 180 Orchard Street — New York City’s only free podcast recording studio.

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