The Rebooting Show How Tangle became a $4m+ revenue, profitable news business
10 snips
Nov 25, 2025 
Isaac Saul, the founder of Tangle, a nonpartisan news outlet, shares his incredible journey from zero to a profitable business with over 70,000 paying subscribers. He details the innovative viewpoint-diverse newsletter format and discusses the importance of adding new voices to avoid creator burnout. Isaac also dives into the significance of multimodal distribution, balancing growth with content quality, and building resilience against advertising revenue variability. His insights pave a compelling path for the future of media.
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Humble Origins And Clear Format
- Isaac launched Tangle in 2019 during the Democratic primaries with no platform job or big name, starting from almost zero audience.
- He built a daily newsletter framing debates neutrally with left and right perspectives plus a personal take to attract readers.
Scale Requires People Beyond The Founder
- Isaac recognized early that a brand must be bigger than its founder to scale and avoid burnout.
- He intentionally introduced new writers and voices to habituate the audience to multiple personalities.
Scarcity Can Create Desire
- Isaac sees bundling and expansion across media but suspects audience fatigue from too much content.
- He considers creating scarcity (fewer editions) to increase quality and audience desire.