Joe Keeley is the CEO & Co-Founder of the embedded Fintech company Justifi.ai . He shares how went from being a hockey-playing nanny to leading a fintech orchestration platform that helps software-as-a-service (SaaS) platforms add value and accelerate potential revenue streams.

According to Joe, the fintech market is enormous and diverse, with thousands of vertical SaaS platforms, and there can be thousands of winners because there are many different ways to slice and dice the market.

Joe Keeley's entrepreneurial journey started with founding College Nannies and Sitters and Tutors, a large in-home childcare and tutoring company, before moving into Fintech. Justifi simplifies the complex and fragmented Fintech industry for SaaS platforms by providing a payment and fintech orchestration platform and an engaged fintech team. SaaS platforms often lack expertise in fintech, and Justifi fills that gap by providing an extension of their team, including a chief payment officer, to help them execute on fintech solutions.

To successfully monetize FinTech, software companies must start the journey today and look to the future when making integration decisions. They must also focus on the user experience and not just on monetizing funds flow. Justifi believes that by partnering with providers, companies can take full advantage of FinTech while still focusing on their core vertical SaaS platform. Justifi sees exciting opportunities in stored payment values and a focus on the user experience, and they want to help platforms capture more value from their FinTech transactions.

In conclusion, Justifi's unique approach to helping vertical SaaS platforms add value to their company is worth exploring. Joe Keeley's experience transitioning from a different company to a fintech company provides valuable insights. Don't make the mistake of waiting to begin monetizing with FinTech or trying to build everything yourself. Instead, contact Justifi.ai to understand your business and build a strategic FinTech map. Remember, there's a tailwind behind you, and Justifi can help accelerate your potential for success.

Things that we dive into on in this episode .

👨‍💼 From hockey-playing nanny to CEO and Co-Founder of Justifi, Joe Keeley knows what it takes to become a successful FinTech company. Justifi helps vertical SaaS platforms add value and accelerate potential revenue streams with their payment and FinTech orchestration platform and engaged FinTech team.

🌐 The fintech market is enormous and diverse, with thousands of vertical SaaS platforms, but there can be thousands of winners because there are many different ways to slice and dice the market.

💳 Payments are the most commonly sold and purchased FinTech product, but Justifi believes that vertical SaaS platforms should keep the lion's share of the value of funds flow within their ecosystem. By monetizing payments based on the payment's cost rather than the transaction's size, SaaS platforms can increase revenue potential.

Also, watch the entire episode on youtube.

https://youtu.be/wzhvACVd3Uw

Links:

Justifi

Website: justifi.ai

Linkedin: https://www.linkedin.com/company/justifi-payments

Twitter: https://twitter.com/_JustiFi

Instagram: https://www.instagram.com/justifi.ai/

Youtube: https://www.youtube.com/@justifi4326

Joe Keeley

Linkedin: https://www.linkedin.com/in/joekeeley/

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ABOUT:

Joe Keeley: Joe Keeley is a dynamic yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture-backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with remarkably lower cost of ownership.

Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nation’s largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeley’s people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate-sponsored childcare operator globally.

JustiFi : JustiFi is the embedded fintech platform built for vertical SaaS platforms. The company’s AI and machine-learning engine manages and optimizes payment transactions to help platforms reduce fees and maximize profits. JustiFi leverages 50+ years of industry experience and expertise to add customer value by generating payments revenue, saving money, ensuring compliance and turning payment processing into a strategic advantage.

Tedd Huff: President & Founder of Diamond D3, a professional services consulting firm focused on global payments and marketing. He is also a video podcast host and producer of Fintech Confidential and Head of Corporate Strategy at Corvia.

Over the past 24 years, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements and user experience-driven value to simplify the complexity of payments.

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